Use code 'PLAYBOOK' for special launch pricing!
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The pricing playbook
WEDDING PHOTOGRAPHERS:
you're not undercharging because your work isn't worth more. you're undercharging because nobody showed you the math, or how to say the number without flinching.
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add the Portfolio Glow-Up Kit!
just $17 (reg. $37)
your pricing won't convert if your portfolio isn't backing it up. this is the fix for both, for less than a dinner out. honestly just add it. 
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- Total payment
- 1xPricing Playbook$67-+
- Portfolio Glow-Up Kit$27
- Discount
- Shipping$0
- Sales tax$0
- Total
- Today's payment
- Pricing Playbook$0
- Portfolio Glow-Up Kit$27
- Discount
- Shipping$0
- Sales tax$0
- Total
- Future payments
- Pricing Playbook$67
- Discount$0
- Shipping$0
- Sales tax$0
- Future amount
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PRICING PLAYBOOK:
From the photographer who got rejected 10 times after raising her prices built this so you don't have to figure it out the hard way.
okay so here's the thing. i raised my prices and got rejected 10 consultations in a row.
not because i was charging too much. because i had changed the number without changing anything else — and clients could feel the mismatch even when they couldn't name it.
i eventually spent $20,000 figuring out what was actually broken. the Pricing Playbook is what i wish had existed instead. ($47 feels a little more reasonable, right?)
HERE'S WHAT WE'RE COVERING:
✓ MODULE 1: your real number — not what feels safe, not what everyone else is charging. what you actually need to earn to make this sustainable, and how to calculate it in under 30 minutes. includes the pricing audit tool so you walk away with your actual floor price, not just a concept.
✓ MODULE 2: packages that do the qualifying work for you — so the wrong clients self-select out before they ever reach out. includes the collections audit tool to see what your current packages are actually communicating, plus a full collections walkthrough so you know exactly how to structure them.
✓ MODULE 3: how to say the number without apologizing for it — the exact language for your pricing page, your inquiry response, and that moment on the consultation call when they ask "so what does it cost?" you know the one. includes a consultation guide so you know exactly how to respond when they push back on price, without discounting or panicking.
✓ MODULE 4: how to raise your prices without everything falling apart — the actual roadmap, including what to do when bookings slow down temporarily and you start to panic a little. includes a tool to help you figure out if you're actually ready to raise your prices, or if there's something to fix first.
finish it this weekend. feel it in your next consultation call.
